>...where does the word "Kodak"
actually come from?
As I recall it, George Eastman was looking for a name that
was distinctive, sounded like a real word or some sort of
Latin root, but was in fact a made-up term. The stories have
gone from some sort of inspiration from Kodiak in what is
now Alaska to an onomatopoeia (sounds-like) expression of
the mechanism of the original Kodak camera's shutter mechanism.
Kodak continued this tradition with many of its products with
such items as Dektol developer and Ektanar lenses. Other companies
followed suit which is why Nikon makes Nikkor lenses.
I think that Kodak was actually ahead of its time in that
now companies commonly make up words for themselves or products
such as car models so that they can trademark the term. I
truly hate the ones that purposefully misspell common words
so that they may then trademark them as proper names (i.e.
Krazy Glu or Krispy Kreme).
Mitch Gross
NYC DP
(To honour Geoff's welcome request for fact based content)
"It was in 1888 that the word "Kodak" was first
registered as a trademark…. …But the plain truth
is that Eastman invented it out of thin air."
Quotes from the Kodak site mentioned below indicate that he
(George Eastman) explained that : "I devised the name
myself. The letter "K" had been a favourite with
me - it seems a strong, incisive sort of letter. It became
a question of trying out a great number of combinations of
letters that made words starting and ending with 'K.' The
word 'Kodak' is the result."
The remainder of this article, plus additional quotes & information that relate to this subject can be found at the
following web site...
http://www.kodak.com/US/en/corp/aboutKodak/kodakHistory/
>eastman.shtml
Steven Bradford
Seattle
Ok now explain how they decide which stocks are "Eastman"
and which are "Kodak"?
Used to be Eastman was the negative, and Kodak the projection-contrast
reversal - (ECO reversal was "Eastman") - but the
projection contrast of Kodak Ektachrome became Eastman stocks
in their VNF reincarnations ...plus notice that Plus-X and
Tri-X were "re-assigned" to Eastman but in the new
versions they've become Kodak again; 5285, following the old
logic, is Kodak, but then Vision stocks are also Kodak....
Are these choices made by the numerologists of the Stock Number
Committee or by some higher-level Ministry in Rochester ?
Sam Wells
Sam Wells writes:
>Ok now explain how they decide
which stocks are "Eastman" and which are >"Kodak"?
>Are these choices made by the
numerologists of the Stock Number >Committee or by some higher-level
Ministry in Rochester ?
Does the name Jules Brulatour mean anything to you?
Brian Heller
IA 600 DP
Brian Heller writes . .
>Does the name Jules Brulatour
mean anything to you?
OK, he's the agent George Eastman appointed to sell film stock
from the back door to the "independents" starting
up in Hollywood, thereby breaking the grip of the MPPC (the
"combine").
Do go on . . . .
Dominic Case
Atlab Australia
Phil Rhodes writes:
>Where does the word "Kodak"
actually come from?
I believe legend has it that George Eastman's mother used
to play anagrams with him. "Kodak" was a word that
just came up one day at random, when Eastman was looking for
a name for his new company, and he pounced on it with a great
"Eureka!"
If I didn't get that right, I think I got it *almost* right.
Dan Drasin
Producer/DP
Marin County, CA
Dominic Case writes :
>OK, he's (Jules Brulatour) the
agent George Eastman appointed to sell >film stock from the
back door to the "independents" starting up in >Hollywood,
thereby breaking the grip of the MPPC (the "combine").
I think you may be confusing Brulatour with W.J. German or
maybe I am. It's been a while. There may be some myth here,
but I believe it is essentially correct.
Brulatour was a friend of George Eastman who backed Eastman
financially. Eastman asked Brulatour what he would like in
return. Brulatour said he would like to have the marketing
concession for professional motion picture films. Eastman
readily agreed, since at that time there was no real professional
mp market. Brulatour however was convinced there would be.
Brulatour kept the name Eastman, amateur movie products were
marketed under the name Kodak.
Brulatour did have an unusual purchasing requirement for film.
Cash only. For everyone. Major studios kept money on deposit
and drew down on their accounts as they needed film. Brulatour
would notify them when they had to add more $ to their accounts.
I believe the W'J German Co. was set up to handle sales to
smaller producers.
Brian "Standing by for corrections" Heller
LA 600 DP
Phil Rhodes writes :
>where does the word "Kodak" actually come from?
Dan Drasin replied :
>I believe legend has it that
George Eastman's mother used to play >anagrams with him. "Kodak" was a word that just came up one day at >random, when Eastman
was looking for a name for his new company.
Yes. Here are some links to the "History of Kodak" :
http://www.kodak.com/US/en/corp/aboutKodak/kodakHistory/
>kodakHistory.shtml
http://www.vintageviews.org/vv-tl/biographies/biography.html#georgeeastman
"He and his mother devised the name Kodak with an anagram
set. He said that there were three principal concepts he used
in creating the name : it must be short, you can not mispronounce
it, and it could not resemble anything or be associated with anything but Kodak."
John Pytlak
EI Customer Technical Services
Research Labs
Eastman Kodak Company
Rochester, New York 14650-1922 USA
http://www.kodak.com/go/motion
>it must be short, you can not
mispronounce it, and it could not resemble >anything or be
associated with anything but Kodak
So pervasive is Kodak's influence worldwide that here in the
Philippines, the name has become a verb in our native tongue
("Kodak-an mo ako!" means "Take a photo of
me!")
Talk about association... I guess Eastman's naming strategy
worked. (Except that the Kodak lawyers probably have regular
fits over trademark issues.
Paolo Dy
>you can not mispronounce it
Is this where Gevaert went wrong?
Dominic Case
Atlab Australia
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